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Support UPS with a massive global communication plan announcing the launch of their new website.
Shipping is an essential part of business. When UPS designed their new website, they weren’t just creating a new look — they were creating a better tool for their customers around the world.
Demonstrate the features of the new site through a series of videos that contextualize how each upgrade fits into the user’s everyday life. Users were not only able to see what changed, but also how it empowers them through their daily shipping and logistics needs.
Efficiency was king for this campaign. Through careful planning and diverse casting, we were able to capture enough content in one shoot that would cover over 660 assets versioned for use in 220+ countries around the world. Web site visuals, emails, site tours, demo videos and social posts take users through a journey of awareness, exploration and education of the all new ups.com.
Driving awareness around the world.