T3 on Twitter
Reach Sprite’s influencers and turn them into brand advocates.
Take the brand where its audience spends the most time—social media—in a way that speaks to their sensibility of what’s cool.
We began on Facebook, experimenting with imagery to find what would generate the most shares and fans.
Having established a style of fresh, original and unexpected “urban cool” content—focused on basketball, music and street art—we applied our learnings to two new (at the time) platforms: Instagram and Tumblr.
The results have been overwhelmingly positive, with fans sharing the content freely and the brand using our content in other media and markets outside of the U.S.
We got people talking and sharing