T3 on Twitter
Leverage social media to engage a new audience and increase positive sentiment for Allstate.
First steps. First car. First home. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation.
Here’s to Firsts does just that in two ways: celebration and education. The cross-channel social platform celebrates people’s firsts through emotionally compelling content. It also provides tips and tricks to help people achieve their firsts with confidence. We became a crucial part of the conversation so the next time someone thinks of firsts, they’re more likely to think of Allstate.
We got a new audience thinking differently about Allstate