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Connect with people during their moving journey to help show Allstate’s value beyond insurance.
There’s a lot of opportunity to improve the moving process, because as anyone who has gone through it knows, it’s physically, emotionally and financially taxing. It’s also a critical time for people looking to find a trusted provider to service their changing needs, i.e. insurance.
To connect with people and ease some of the burden of moving, we created Handle With Care—an engaging social media campaign and resource hub featuring tips, tools and inspiration to help simplify the moving process. The integrated campaign, which ran on Allstate’s flagship Facebook, Twitter, Instagram and Pinterest channels, touched on every stage of the move—from house hunting to settling in—and helped support people through an emotional and hectic time.
We Changed the Way People Move