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Improve loyalty by giving customers and prospects a reason to connect with Allstate—even when they’re not in need of a policy or service.
Allstate can do more than just protect what matters most in life—they can also help consumers live a more fulfilling life.
At the core of the solution was a content strategy to both curate existing Allstate content and create new content for the site. By detecting a user’s location we were able to personalize the experience by serving up local offers—and with regular updates, the fully responsive site provides tangible value for consumers to return to get the latest tips, ideas and deals.
Now Even More People Are Living the Good Life