T3 on Twitter
Turn a sponsorship deal with the Pro Football Hall of Fame into an opportunity to generate leads while honoring both brands.
Emotions run high when it comes to football, especially when you’re naming the greatest players of all time.
We turned a sponsorship into an opportunity for fans to make history.
By creating an experience both captivating and engaging, we optimized lead capture and retained site visitors longer. Playing along was simple and came with many incentives, including access to player profiles, toss-up questions, discussion forums and trash-talking capabilities. In the end, we walked away with an OMMA award for Web Site Excellence in sports.
A Sponsorship for the History Books
(Exceeding industry benchmarks by 400%)