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Create an inviting and easy-to-understand way of explaining common insurance misconceptions.
Insurance policies can be highly technical and riddled with jargon, leaving many customers unclear about what their insurance policy does and doesn’t cover.
We made a fun and approachable way to talk about common insurance misconceptions and help educate customers on what their policy actually covers. The video-driven social media campaign used mischievous critters to explain the ins and outs of insurance. The six-week campaign got people talking, sharing and best of all, helped Allstate generate positive sentiment among its social audiences.
We debunked a lot of insurance myths