Emotional Response Display
Using biometric data to measure the emotional response of concertgoers, T3 designed an experience which turned that data into real time art to accompany the live show.
Challenge
During SXSW 2019, T3 celebrated our 30th birthday. We hosted several events throughout, culminating in a private event hosted at the Historic Scoot Inn and featuring recording artist, The Head and The Heart. That was the easy part. The challenge for our T3 Labs team was to create an experience that measured and displayed emotion response to the show, and create a unique visual experience for all concert goers.Solution
The answer is to build a custom Emotional Response Display System creating a live stream of biometric data into a visual media system that provides a dynamic and memorable light show for the +700 guests by tracking brainwaves and heartbeats of attendees. Operating under the belief that brands are ultimately built by the emotional response people have to the experiences they provide, we first need to create the ability to measure those emotional responses. We quickly narrowed our focus (thanks to the band name) to brainwaves and heartbeats. The solutions to measure these inputs needed to provide a comfortable experience for the guests and reliable data for the experience.Why It's Useful
Emotional response to experiences can now be visualized, not in a clinical form, but in a way that’s reactive, engaging and beautiful.Results
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