Reimagining a Retail Brand for the Social Space
How social can help turn a health and wellness retailer into a unique and trusted storyteller.
Challenge
The retail health and wellness category is a sea of sameness. Customers don’t see the value in choosing one drug store over another. Rite Aid needed to find its unique value and deliver that to customers in a way that would resonate with shoppers.Solution
Use social to help Rite Aid find a unique brand message and story customers can relate to and rally behind.Why It's Useful
Rite Aid was making an impact with their pharmacy and retail offerings, but hadn’t yet discovered how to translate that success to the social space. This is the epitome of T3’s “do, then say” philosophy. Our custom content gave Rite Aid a way to tell their unique story by providing tangible ideas and real solutions for everything under their roof—from pharmacy to front of store and everything in between.Results
In our first 8 months, we saw an increase in brand interaction across all platforms.
+162 %
ENGAGEMENT
+34 %
CLICK THROUGH RATE
+173 %
VIDEO VIEWS
+29 %
SHARES
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