Armed with an expansive knowledge of the landscape, we built a strategic platform to help give Rite Aid a unique point of view and capture their core value: help people navigate their health to always feel their best. This tailored strategy created the foundation for how we would establish a cohesive brand identity—one that would make our posts instantly recognizable and give Rite Aid a presence that people would grow to love and trust.

From there, our brand identity was born. We created a Social Playbook to define how Rite Aid would look, feel and sound in the social space. With the unique challenge of being a brand that sells hundreds of other brands’ products, it was crucial to establish thoughtful guidelines that would make our creative feel cohesive, eye-catching and ownable. This became the foundation for all creative moving forward—ensuring every story we create in social feels uniquely Rite Aid.

Every post we create is an opportunity to show our followers how Rite Aid products can help them feel their best. Using a combination of product and lifestyle storytelling, we meet people where they are, filling their social feeds with real solutions to their wellness needs in ways that are engaging, relatable and impactful. We tailor our creative to individual audiences, ensuring our message resonates.

And since each piece of creative is custom, no two productions look the same. From scrappy, in-house studio shoots to full in-store productions, we aim to help Rite Aid achieve their big picture goals with each and every post we put in their feed.

To understand the effect of each post, T3 developed an original Performance Index for Rite Aid based on the objectives and KPIs laid out in the social strategy. This unique system of scoring uses social metrics to compare the performance of our posts over time, allowing us to evolve and build on past learnings. Factors that drive performance are studied post-launch and used to increase the impact of new creative going forward.