Delivering A Modern Loyalty Program
From discovery to deployment, we introduced Pizza Hut to the new way to win at loyalty. Our modern thinking, architecture and execution produced a platform that blew competitors away.
Challenge
We aimed to win back customers and provide a competitive differentiator for the Pizza Hut brand, ultimately driving significant business results.Solution
T3 designed, tested and built a Modern Loyalty program from scratch. By placing the customer at the center and rethinking outdated programs, we delivered big for Pizza Hut.Why It's Useful
Restaurant loyalty is broken. But we know how to fix it. In Modern Loyalty, the customer experience comes first. Then comes a flexible tech platform that’s extensible and quick to market. We used this new approach to take Pizza Hut to new levels of usefulness.Results
We gave Pizza Hut a loyalty program for the modern age. And since launch, company sales are up from -4% in 2017 to +2% in 2018.
19 wks
FROM TEST TO NATIONWIDE LAUNCH
11
LEGACY TECHNOLOGIES INTEGRATED
20 +
PIZZA HUT STAKEHOLDERS INVOLVED
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