Puffing Up Jet-Puffed’s Presence
How breakthrough strategy and creative led to millennial love and celebrity recognition.
Challenge
Jet-Puffed came to us looking to revamp their social channels and create a consistent social presence that would build brand equity and drive new usage occasions amongst millennial moms. But how do you reach and maintain visibility in-feed amongst that audience with no media budget?Solution
We created a brand platform based on what we knew our audience was looking for: fun snacking occasions and easy to make recipes. The platform, “Puff Up,” positioned Jet-Puffed as the brand that can “Puff Up” everything from casual, everyday moments to special moments and turn them into more meaningful ones. Strategically we built posts within breakthrough and differentiated formats to keep them engaged through organic content.Why It's Useful
Millennial moms are busy but looking for activities to do with their kids. This new platform purposefully created everyday moments in the form of recipes and “snacktivity” videos to keep their kids entertained. Essentially, “puffing up” small things to make them more fun: homework, snacktime, etc.Results
+13 x
higher organic engagement rate than the industry average
+635 K
organic and earned impressions
+548 K
organic content views
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