Hi! We’re glad you’re here. T3 is now part of Material, and our site will be migrating to materialplus.io in the near future. Bookmark me!


Taking VR To New Heights

T3 combined our own virtual reality sensory immersion with iFLY’s indoor skydiving simulations to recreate the thrill of human flight.


Jumping out of a plane at over 10,000 feet is an experience people often try only once in a lifetime. Could we provide that same adrenaline rush—virtually?


Combining VR and sensory immersion, we can simulate the thrill of skydiving, minus the plane. An iFly helmet equipped with a Samsung Gear VR headset and 360-degree footage let guests' imaginations soar.

Why It's Useful

Connecting experiences is what it’s all about. By using emerging technology in a new way, we’re able to transform business offerings without company-wide implications. Innovation lets iFLY provide a unique experience and attract new customers without making any changes to their infrastructure or adding significant capital investment.


We thrilled users and clients alike with a new way to jump.

1 st

VR Skydiving Experience


Weeks Rapid Prototyping


Changes in iFly Infrastructure

If it’s good enough for World Championship Skydiver Chris Dixon (2,500+ jumps), it’s good enough for you.

Rethinking a bucket-list staple

Jumping out of a plane at over 10,000 feet is an experience people often try only once in a lifetime. And some may never dare to take that leap of faith. But what if you could get that same rush of adrenaline without ever jumping out of a plane? iFLY had the right idea to attract thrill-seekers and scaredy-cats alike. Their indoor skydiving simulators give customers the sensation of human flight without the actual freefall. But they were missing one of the senses in that sensation: sight.

You can enhance the experience, without changing the infrastructure.


Meanwhile, T3 had been experimenting with VR projects for years and we were ready for a new challenge. When thinking of VR, our team naturally drifted toward ways of experiencing things you might otherwise be too afraid to try. Like skydiving.

With iFLY right up the road, we had our match. We stitched together existing 360-degree and VR-ready footage from skydiving, base jumping and wing suit jumps and optimized the material to make it work with iFLY. And the Samsung Gear VR helmet worked great with their existing gear.

The project came together in just two weeks from concept to completion.

iFly Virtual Reality


We had to know. Could we recreate that rush chased by skydivers around the world? With the help of World Championship Skydiver Chris Dixon (who has over 2,500 jumps under his belt), we put the tech to the test. We were hoping to offer him that same surge of adrenaline he receives from a human flight, without the cost or time required of traditional skydiving.

We passed with flying colors.

The beauty of VR is that it tricks your brain and transports you to a new experience. This test proved that you can enhance the experience, without changing the infrastructure.

For businesses, it’s a useful way to build and innovate without a large capital investment. For the folks that may have health issues or lack the gumption of a pro skydiver, it’s a bucket list experience that’s finally attainable.

iFly Virtual Reality Headset


Our goal is to continue to test and discover the potential new services and opportunities that VR can provide. To bring new and useful ways of leveraging emerging technology like VR not only to change the customer experience, but also empower businesses to significantly drive revenue and stay competitive in the digital age.


512 Tech by Austin American-Statesman, T3 and iFLY Test Out Adding VR to Indoor Skydiving

Other Projects

Driving Awareness Around The Globe


Driving Awareness Around The Globe

We supported the new user-friendly and streamlined UPS global site by launching it around the world so users everywhere can focus on what matters most.

Celebrating The Milestones In Life


Celebrating The Milestones In Life

#HeresToFirsts celebrated life’s milestones—big and small—and helped people achieve new ones with confidence. Because Allstate helps protect firsts and every moment in between.

The Easy Button Is Real


The Easy Button Is Real

Need something. Say something. Get something. See how the Staples Easy Button makes ordering anything super simple without lifting more than one finger.