Creating A Craveable Brand On Social
T3 found Cinnabon’s social sweet spot. Between fresh, relevant messaging and thumb-stopping content, we created a holiday campaign that our target wanted to experience and share.
Challenge
Cinnabon is a crave-worthy brand. We were challenged to make their social content just as irresistible, building awareness of Cinnabon’s seasonal products and driving purchase intent.Solution
Use social to remind the target audience how magical Cinnabon will make the holidays for her and her friends and family.Why It's Useful
We designed content that was creatively captivating and purposeful. Tone and messaging aligned with our Millennial target audience, while video and images induced cravings and inspired fans to create their own shareable Cinnabon holiday moments.Results
We more than met our goals, increasing engagement, awareness, and most of all, love for Cinnabon.
12 M+
Video Views
151 %
More Impressions Than The Same Time Last Year
29 K
Clicks To Site
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