A Love Story Made for the Movies
People love movies. T3 has helped Cinemark deepen loyalty with its passionate movie fans by introducing both new loyalty offerings and evolving the brand’s popular loyalty program.
Challenge
How does an innovative theatre chain keep people coming to the movies amidst the explosion of streaming and subscription services?Solution
We helped Cinemark give movie fans a new way to get more of what they love from the movies: the first exhibitor-sponsored subscription program.Why It's Useful
Cinemark made it simple for movie lovers to get more out of what they love from movies, building loyalty around what their guests love.Results
Cinemark Movie Club surpassed performance goals out of the gate and has exceeded Cinemark’s original first year forecast by 2X.
950 k+
ACTIVE
MEMBERS
38 MM+
MOVIE CLUB TICKETS PURCHASED
90 %
MEMBER SATISFACTION
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