Finding A Voice For Capital One’s Alexa Skill
When Capital One created the first voice-activated banking assistant through Amazon Alexa, we assisted them with getting the word out.
Challenge
Capital One is at the forefront of blending tech with time-tested banking expertise. So we needed to develop an on-brand messaging and visual strategy, along with a social campaign, to promote Capital One’s first-to-market Alexa skill.Solution
In addition to developing a social campaign to launch their Alexa skill, we unfurled a strategic marketing framework for the brand that guided all future product and visual messaging related to the offering.Why It's Useful
Our insights not only sparked purposeful social content, they successfully positioned the Capital One Alexa skill as a convenient, customer-friendly connected experience.Other Projects

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