Customers Define Their Dreams. And A Brand.
Capital One celebrates customers invested in pursuing success on their own terms.
Challenge
To establish a deeper connection with Capital One’s current and prospective audience.Solution
We provided real Capital One customers a platform to tell their own authentic stories about how they’re empowered to fulfill their dreams.Why It's Useful
People knew about Capital One’s products, but they were unfamiliar with their brand promise. This campaign focused on purposeful content around Capital One’s investment in real people by empowering them to pursue personal success.Results
The campaign beat benchmarks, elevated the brand message and positively changed how audiences view Capital One.
15 MM+
Video Views
693 K
Earned Impression
11 PT
Lift In Brand Favorability Among Prospects
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