


Celebrating The Milestones In Life
#HeresToFirsts celebrated life’s milestones—big and small—and helped people achieve new ones with confidence. Because Allstate helps protect firsts and every moment in between.
Challenge
Allstate wanted to leverage social media to engage a new audience—older millennials—while they were on the verge of insurance decisions and increase positive sentiment.Solution
First steps. First cars. First jobs. People everywhere on social were sharing their firsts. We created a campaign that helped Allstate own that conversation and become top of mind during life-stage changes.Why It's Useful
We turned our audience’s uncertainty around firsts into confidence with purposeful content that both celebrates firsts and provides tips for achieving them. It helped our followers through life’s milestones and helped Allstate insert itself in those important insurance moments.Results
We blew past benchmarks and increased positive sentiment in a tough industry.
52.2 MM
REACH
20 MM
ENGAGEMENTS
19.7 MM
VIDEO VIEWS
35 %
MORE POSITIVE SENTIMENT
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