ChallengeCorporate responsibility sections of websites are often uninspired and hard to find, meaning little traffic and even fewer engaged readers.
SolutionWe created a fully responsive, interactive site experience that features all the facets of Allstate’s legacy of service, corporate responsibility and thought leadership.
Why It's UsefulThe single site finally gave Allstate a place to tell their story. We reviewed the entirety of the good they do, organized it so it was digestible and shared it in an interactive way. The purposeful content not only entertains viewers, but also builds up Allstate’s image.
We showed off all the good Allstate does in a holistic story.
$ 400 MM
GRANTED TO NON-PROFITS SINCE 1952
OF HELPING HANDS
OF EMPLOYEES VOLUNTEER
Re-introducing the good in the “good hands”
Allstate gives back in a wide variety of ways. So many ways, in fact, that people had a hard time getting a deep understanding of Allstate’s community involvement. Their story was featured on different sites, social channels, interior web pages, press releases and other programs. People were seeing glimpses of the good Allstate does, but not the whole picture. Awareness of Allstate’s corporate responsibility was low.
SHOWCASES ALL THE WAYS ALLSTATE MAKES A DIFFERENCE
Organizing Our Story
We raised awareness by bringing it all together on our site, Bringing Good to Life. After a comprehensive content audit, we delineated the four main ways Allstate makes a difference—At Allstate, For Its Customers, In Communities and Within Society—and further divided content into easy-to-follow subcategories with unique modules.
A Beautiful story to tell
We filled the site with emotional pieces, such as videos that feature real people detailing how Allstate has helped them and their community. Geo-targeted content makes everyone’s visit to the site a personal exploration, while dynamic, interactive elements keep visitors engaged in a variety of ways.
The site’s not just educational—it’s beautiful, too. A parallax design and eye-catching animations help create an enjoyable site experience.
The site was optimized for mobile, too.
Interactive and personalized
The site displays a wide range of customized content to show people exactly how Allstate is making a difference in their own community. By identifying the user’s location, we can show them hyper-relevant info, such as how much The Allstate Foundation donated to their state’s nonprofits, or the most common insurance claim in their ZIP code.
Quizzes, interactive timelines, tools and highly shareable infographics are spread throughout the site and further enhance user engagement.
MAKING GOOD HAPPEN
By utilizing beautiful design, personalized content, social integration and emotional stories, we created a site that both engages and educates visitors. Putting that content all in one place helps users see for themselves and truly understand how Allstate is Bringing Good to Life.
A LIVING AND BREATHING HUB
The Bringing Good to Life site is promoted on Allstate’s flagship site and other digital properties. It will be continually added to and live on as a central hub that showcases all the ways Allstate makes a difference, making it a destination users want to return to again and again.
W3 Awards Winner Interactive and Visual Arts
Web Awards Winner - Best Public Relations Website
OMMA Awards Web Site Excellence 2015 Winner - House/Home Campaign
Webby Awards Official Honoree - Interactive Advertising, Websites
W3 Awards Winer
Interactive and Visual Arts
Winner - Best Public Relations Website
Web Site Excellence 2015 Winner -
Official Honoree - Interactive Advertising