Improving 7-Eleven’s Snackend... Err... Backend
We redesigned the 7-Eleven site to make it smarter, more scalable and more 7-Eleven. The famous convenience store got a convenient new backend system.
Challenge
T3 was tasked with driving a website re-launch for 7-Eleven.com to modernize a site that had remained the same for over 5 years.Solution
A new content management system, better infrastructure, aggressive caching capabilities and a proprietary API layer helped us nimbly create a streamlined site.Why It's Useful
The new website featured and enhanced consumers’ most sought-after content, while streamlining a multitude of backend systems. It connected experiences for consumers and clients alike.Results
We upped the site’s usefulness big-time, for customers and clients.
59 %
Store Location Queries
1 min
Time On Page Increase
509 %
Increase In Unique Website Users
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