The Useful Brands Travel & Hospitality Report and Index | T3

THE MOST USEFUL BRANDS IN TRAVEL

Holiday Inn tops the 24 brands rated in airline, hotel, car rental and online travel agents. As a whole, travel and hospitality brands trail other categories in usefulness.

THE USEFUL BRAND: TRAVEL & HOSPITALITY

CONSUMERS SEE ROOM FOR IMPROVEMENT

Travel and hospitality brands are falling short in usefulness with hotels just above average and airlines creating the greatest drag. The big opportunities to improve usefulness are in enhancing Quality, Consistency and Innovation.

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T&H BRANDS LAG IN USEFULNESS

Amazon has the highest overall Useful Brand Score

Holiday Inn leads the T&H category

The overall T&H score falls below the 636 average of all categories

USEFUL BRAND

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Annual Report

Get rankings of 300 brands in 14 categories across multiple measures of usefulness.

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See how 44 retail brands from 10 different retail categories rank.

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