The Useful Brands Retail Report and Index | T3

THE MOST USEFUL BRANDS IN RETAIL

The Home Depot leads the 44 retail brands surveyed by a consumer panel of 5,500—more than 100 points higher than the retail average.

THE USEFUL BRAND: RETAIL

CONSUMERS EXPECT MORE
FROM RETAIL BRANDS

While consumers rate retail brands as “OK” in usefulness, retail lags Amazon substantially. The greatest opportunities for retailers is to give consumers tools that drive empowerment and efficiency. See how your brand rates.

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BIG GAPS IN RETAIL USEFULNESS

Amazon has the highest overall Useful Brand Score

The Home Depot leads the retail category

The average retail score falls in the middle of all rated categories

USEFUL BRAND

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