The Agency POV on How Major Restaurant and Retail Brands are Responding to the COVID-19 Crisis
Ben Gaddis is the CEO of T3, an Austin-based agency with multi-unit retail clients including 7-Eleven, The Home Depot, Focus Brands, Capital One, and Pizza Hut. In other words, T3 represents brands feeling the most pain and disruption from the global pandemic. Brick-and-mortar businesses are being impacted in a variety of ways based on how they serve customers. The extent of this impact and how they respond will vary by geography and location. These are uncharted waters for brands, agencies and consumers alike.
Rob Reed spoke to Ben about the role of agencies during the COVID-19 crisis and about how his recent book, Embracing Irrationality, is applicable to the current situation.
Read the full interview on Forbes.