The Agency POV on How Major Restaurant and Retail Brands are Responding to the COVID-19 Crisis

by Ben Gaddis

Ben Gaddis is the CEO of T3, an Austin-based agency with multi-unit retail clients including 7-Eleven, The Home Depot, Focus Brands, Capital One, and Pizza Hut. In other words, T3 represents brands feeling the most pain and disruption from the global pandemic. Brick-and-mortar businesses are being impacted in a variety of ways based on how they serve customers. The extent of this impact and how they respond will vary by geography and location. These are uncharted waters for brands, agencies and consumers alike.

Rob Reed spoke to Ben about the role of agencies during the COVID-19 crisis and about how his recent book, Embracing Irrationality, is applicable to the current situation.

Read the full interview on Forbes.

Ben Gaddis

Related Thinking

(Re)Open: Market Re-Entry Framework


(Re)Open: Market Re-Entry Framework

In two short weeks, we’ve seen the COVID-19 conversation start to shift as state and local governments start re-opening

A Framework For Post-Crisis Market Re-Entry


A Framework For Post-Crisis Market Re-Entry

WEBINAR: As the COVID-19 conversation starts to shift and governments form re-opening plans, brands and businesses need a new set of rules on how to balance impact with responsibility. 

End of the Week


End of the Week

a mentor of mine once said, ‘momentum is one of the hardest things to achieve and one of the easiest things to lose.’ and that is increasingly so en mass