T3 at Cannes

by Ben Gaddis

Cannes is an annual snapshot of how the world’s creative companies are using human insight, experience, technology and creativity to engage people and solve diverse problems. What’s interesting is to see how people and brands are adapting to the acceleration in change from data, technology and the speed at which trends move across the world.

The pace of change has created a zero-gravity effect on people—who often feel a weightless disorientation as they try to align their mental models and past experience to what feels like an ever-changing set of new opportunities.

The process of problem-solving in this disorienting environments is fascinating to our teams. T3 is presenting a workshop at Makers Lab, Palais II called Embracing Irrationality—a hands-on session to unlock the brain’s power to innovate.

Our workshop builds on the insight that the human brain gravitates toward consistency. However, with technology accelerating at a speed unlike anything we’ve seen, only those who can grasp this rapid growth have the power to enact real change. They do this by identifying the ‘constants’ in their thinking and business and evaluating how those constants might suppress innovation. By using examples of real-life irrational thinkers, this workshop will empower creators to think beyond consistency to unlock the brain’s creative potential to spur innovation.

Ben Gaddis

Related Thinking

T3 Meat & Greet at Franklin Barbecue


T3 Meat & Greet at Franklin Barbecue

T3 hosted a "Meat & Greet" panel featuring T3 President Ben Gaddis, Franklin Barbecue founder Aaron Franklin and Uchi Restaurant/Uchiko co-founder Tyson Cole, exploring the intersection of great food and innovative experiences. The two James Beard-winning chefs partnered last year to launch Loro, an Asian smokehouse and bar to explore a new genre together.

SXSW Interactive: T3’s Top Takeaways


SXSW Interactive: T3’s Top Takeaways

SXSW has come and gone, Austin traffic is even more manageable than usual (great timing, UT Spring Break!), and I can stop asking myself if everything is a brand activation. Now that the dust has settled, it’s time to reflect on a few key themes that surfaced during SXSW Interactive.

T3 Takes on SXSW 2019


T3 Takes on SXSW 2019

We’re a month out from SXSW with its sprawl, hype, tentpole moments, hidden gems and warmed-over “meh.” Because this festival has been our backyard for T3’s entire history, we have an insider’s sense of what gets people talking. That’s why we’ve put two of our most provocative thinkers, T3 founder and CEO, Gay Gaddis, and Connections Group Director, Angela Yang, on panels worth attending.