01.16.20
Introducing Trends on Tap: Our New IGTV Series
We are excited to announce the launch of Trends on Tap, a new video series on IGTV, Instagram’s video platform. Each episode brings you an insider’s take on the latest trends and news across the ad world, social media, tech, and more.
First up, meet TikTok star Rocco, a celebri-dog with 2.6 million followers (which is more than Justin Bieber has, btw). Senior Connections Strategist Stephanie Raddock interviews Rocco’s manager–er–owner, Erin Einbender about how she and Rocco rose to stardom on this inscrutable-to-people-older-than-25 social platform.
Learn the secrets to influencer stardom here and make sure you’re following us on Instagram to catch future episodes.
Miró Cassetta
Connections Strategist, Social
Miró Cassetta is a Connections Strategist at T3.
Related Thinking
10.01.19
Will TikTok Rise to the Top?
As of last quarter, TikTok, an app for making and sharing videos, was the fourth most downloaded app in the world with over a billion downloads, with WhatsApp, Messenger and Facebook taking the top three spots. Coming in hot with 24 percent year-over-year growth, many people are claiming TikTok is the next big player in the social media arena. I mean, we all love rooting for the underdog, right?
08.05.19
Pick of the Bunch: T3 SXSW Panels
It’s almost time for SXSW again! (Well, sort of.) But it is time for PanelPicker voting which will be open starting today through August 23 and we’re hoping to take the stage to discuss some important topics for us here at T3. Explore recaps of each PanelPicker submission below, and please vote for any topics that stand out to you.
07.17.19
VidCon 2019: New Considerations for Cultivating Connection
There are now more YouTubers making $1MM a year than there were attendees of the first VidCon in 2010- and it didn’t start out as a small conference. Ten years later VidCon remains an opportunity to immerse yourself beyond the comments section and experience the untamed passion that fuels the massive online video industry.