The Marketer’s Guide To Apple’s iOS 14 Update
Even big companies like Facebook aren’t immune to rapid evolution, regulation, and restriction within the digital advertising ecosystem. Recent demands for increased privacy from consumers have given way to an important change within Apple’s newest operating system, iOS 14. Facebook (and likely other online advertisers) will have to contend with major challenges and changes as this update extensively modifies the way ads are created, tracked, and interacted with.
Facebook’s original response to the new iOS 14 policy was resistance, but it ultimately decided the best course of action was to oblige in order to provide stability for its businesses and partners. To understand how Facebook advertising will be affected, we have outlined what will be changed with the iOS 14 update below: