Four Ways to Survive the Cookie Apocalypse

by Victoria Garcia Galarza

As Google begins to phase out third-party cookie tracking tools in its Chrome browser by 2022, it’s essential to have a plan in place. To help marketers and media buyers navigate the impending digital disruption, LRW Group put together four tactics to help you not only survive but thrive. Our guide will ensure you have the tools in place to continue capturing and organizing consumer data to allow for retaining, upselling and cross-selling once invaluable third-party data is gone. 

Download our report to learn the four “Cookie Apocalypse” survival tactics, and more including: 

  • The expected fallout of the Cookie Apocalypse and what that means for your brand
  • Why and how you should invest in capturing first-party data
  • How to implement loyalty programs to capture first-party data
  • Why now is the time to focus on building brand equity
  • The new power of contextual advertising
  • How to make attention-grabbing content to stay top of mind

Download the report

Victoria Garcia Galarza

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