03.09.20
Four Ways to Survive the Cookie Apocalypse
As Google begins to phase out third-party cookie tracking tools in its Chrome browser by 2022, it’s essential to have a plan in place. To help marketers and media buyers navigate the impending digital disruption, LRW Group put together four tactics to help you not only survive but thrive. Our guide will ensure you have the tools in place to continue capturing and organizing consumer data to allow for retaining, upselling and cross-selling once invaluable third-party data is gone.
Download our report to learn the four “Cookie Apocalypse” survival tactics, and more including:
- The expected fallout of the Cookie Apocalypse and what that means for your brand
- Why and how you should invest in capturing first-party data
- How to implement loyalty programs to capture first-party data
- Why now is the time to focus on building brand equity
- The new power of contextual advertising
- How to make attention-grabbing content to stay top of mind
Download the report
Victoria Garcia Galarza
Associate Director, Media
Victoria is a leader and advocate for the media practice at T3, working across clients, including Bumble, UPS and Exelon. She sets the strategic direction for campaigns with a new look into culture and relevance that cuts across the consumer journey, channels and creative.
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01.16.20
Introducing Trends on Tap: Our New IGTV Series
We are excited to announce the launch of Trends on Tap, a new video series on IGTV, Instagram's video platform.
10.01.19
Will TikTok Rise to the Top?
As of last quarter, TikTok, an app for making and sharing videos, was the fourth most downloaded app in the world with over a billion downloads, with WhatsApp, Messenger and Facebook taking the top three spots. Coming in hot with 24 percent year-over-year growth, many people are claiming TikTok is the next big player in the social media arena. I mean, we all love rooting for the underdog, right?
08.05.19
Pick of the Bunch: T3 SXSW Panels
It’s almost time for SXSW again! (Well, sort of.) But it is time for PanelPicker voting which will be open starting today through August 23 and we’re hoping to take the stage to discuss some important topics for us here at T3. Explore recaps of each PanelPicker submission below, and please vote for any topics that stand out to you.