Home

08.10.16

We Brought VR To Skydiving With iFLY

by Ben Gaddis

Picture via Donald Tong

A sudden rush of adrenaline. Wind so loud—you can barely hear yourself speak. Jumping out of a plane at over 10,000 feet is an experience people often try only once in a lifetime. But what if you could get that same rush of adrenaline without ever leaping out of a plane?

At T3, we partnered with iFLY, the pioneer of modern indoor skydiving, to test this hypothesis. Could we recreate that rush chased by skydivers around the world by utilizing VR sensory immersion to showcase a total bodyflight experience? With the help of World Championship Skydiver Chris Dixon (2500 jumps), we put the technology to the test, hoping to offer him that same surge of adrenaline he receives from a human flight, without the cost or time required of traditional skydiving. [Watch Video Here]

As you can see, the result was very real. The beauty of VR is that it tricks your brain and transports you to a new experience. This test proved that you can enhance the experience, without changing the infrastructure. For businesses, it’s a useful way to build and innovate without a large capital investment. And for the folks that may have health issues or lack the gumption of a World Champion Skydiver like Chris Dixon, it’s a bucket list experience that’s finally attainable.

Our goal is to continue to test and discover the potential new services and opportunities that VR can provide. To bring new and useful ways of using emerging technology like VR not only to change the customer experience, but also empower businesses to significantly drive revenue and stay competitive in the digital age.

Ben Gaddis

Related Thinking

Getting Started with Search: An Intro to Search Engine Optimization

11.15.19

Getting Started with Search: An Intro to Search Engine Optimization

Think of the last time you searched for something—it may have been a product, a local music artist, or a question like what time does the mall close? A search engine like Google receives 63,000 searches per second on any given day. However, the average user won’t scroll past the first 5 listings on the results page. This is where SEO comes into play.

It’s Official: Apple Passes the Torch

09.27.19

It’s Official: Apple Passes the Torch

September 25, 2019 likely won’t go down in history as anything special but it should; it was the day Apple officially passed the torch to Amazon as the pre-eminent driver of consumer technology innovation.

Pick of the Bunch: T3 SXSW Panels

08.05.19

Pick of the Bunch: T3 SXSW Panels

It’s almost time for SXSW again! (Well, sort of.) But it is time for PanelPicker voting which will be open starting today through August 23 and we’re hoping to take the stage to discuss some important topics for us here at T3. Explore recaps of each PanelPicker submission below, and please vote for any topics that stand out to you.