04.21.20
A Framework For Post-Crisis Market Re-Entry
As the COVID-19 conversation starts to shift and governments form re-opening plans, brands and businesses need a new set of rules on how to balance impact with responsibility.
Brands operating in multiple markets need a strategic framework to identify the first markets to re-open and why. This decision process requires a new set of data points and a framework for assessment.
In this webinar, T3‘s Chief Strategy Officer will present a data-driven, actionable framework to guide decision-makers into re-entry considering in human, public policy and business factors. With a background in behavioral economics, public policy and brand strategy, James brings an informed perspective and a pragmatic approach for brands during this crisis
April 29, 2020
11:15-11:45 AM CST
James Lanyon
Chief Strategy Officer
James works with clients to identify strategy and innovation opportunities that drive business and customer experience. He also serves as an internal consultant across T3 clients on emerging technologies and customer-engagement best practices. Since joining in 2015, James’ focus on synthesizing strategic insight and innovative experimentation has generated a portfolio of new engagements, ranging from T3’s proprietary Innovation Think Tank process to the agency’s Useful Brands platform.
Related Thinking
05.15.20
(Re)Open: Market Re-Entry Framework
In two short weeks, we’ve seen the COVID-19 conversation start to shift as state and local governments start re-opening
04.10.20
End of the Week
a mentor of mine once said, ‘momentum is one of the hardest things to achieve and one of the easiest things to lose.’ and that is increasingly so en mass
04.09.20
How Your Brand Can Withstand Disruption Adweek Webinar Q&A
James Lanyon, T3 Chief Strategy Officer, answers your questions from his Adweek webinar.