T3 Joins Material
T-3, among ten other companies, has integrated under Material into one modern unified company. Material combines long-standing capabilities and expertise in analytics, deep human understanding, and design thinking to turn insights into impact for clients and consumers.
Material will surround its clients with comprehensive expertise under a completely new, modern, and unified marketing services model rooted in insights that are necessary to create meaningful interactions between brands and the people they serve. The company’s innovative approach avoids the organizational silos that plague holding companies and traditional consulting firms. Instead, Material offers each client a fully collaborative team that won’t fumble key details as it develops new insights and then put those insights into action.
Each area of Material’s expertise — Material Analytics, Material Intelligence, Material Experience — prioritizes what brands will need to get right to the core of what consumers want. Material’s range of marketing services include, but are not limited to, behavioral and marketing data science, segmentation and strategic planning, brand strategy and visual identity, customer experience and loyalty, innovation and product development, and marketing communications.
“Today’s brands are craving a truly integrated partner that can create and implement marketing strategies that are built not only on data and analytics, but also on a deeper understanding of human behavior,” said Dave Sackman, CEO, Material. “This is the white space that Material intends to fill. And we will do so through radical collaboration that ignites growth.”
Material is a modern marketing services company that seamlessly combines insights, consulting and activation into one integrated offering. The company is powered by sophisticated analytics, deep human understanding and design thinking to help B2B and B2C brands put insights into action and create work with impact. Material is headquartered in Los Angeles, CA, with offices in 13 cities across the U.S. and the U.K.