T3 + Serviceplan Open Joint Office Space in NYC

AUSTIN, TX – Nov. 8, 2018 – Today, T3 and Serviceplan, two of the most successful independent agencies in the world, are joining forces in a mutually beneficial partnership that will extend T3’s footprint globally and extend Serviceplan’s footprint to the U.S. As part of this partnership, the agencies will be sharing an office space in New York City in Midtown West opening today, November 8.

Both companies are privately owned and managed by second-generation executives. The firms will retain their independence while collaborating on new business opportunities.

“As independent agencies, we have the freedom to service our clients without the barriers of a holding company, which we believe is the way of the future,” states Ben Gaddis, President of T3. “We want to continue to put our clients at the foreground of what we do and are excited to extend our capabilities with this partnership.”

Serviceplan Group CEO Florian Haller added, “We are excited about our future partnership with T3 as we grow our footprint in the U.S. We are confident we will be able to make great strides internally, through the collaboration, and externally with the great resources that T3 can provide for us as we conversely help build their global presence.”

This innovative partnership will also allow career development opportunities for the agencies through an exchange program that invites employees from both companies to work abroad. Elements of this partnership allow for each company to truly benefit from their regional and global strengths.

About T3

T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) and other clients.

About Serviceplan

The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 38 locations worldwide and more than 4,100 employees whose work regularly wins awards at national and international creative competitions. In 2018 Serviceplan entered the AdAge Agency Report Global Ranking at number 22, and featured in the 2018 Top 5 Innovation Agencies of the Year in the Cannes Lions Global Creativity Report. As well as Serviceplan itself, the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 45 in all – in matters of creation, technology, and media makes Serviceplan the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with its own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International.

Madison Scullin
Marketing Manager, T3