T3 Blends Indoor Skydiving with Augmented Reality to Create Immersive Gaming Experience

Today, Austin-based innovation agency T3 introduced a new immersive game using augmented reality for iFLY Indoor Skydiving. Taking the sport and technology to the next level, the AR layer brings a gaming aspect to the flight experience by allowing flyers to navigate through superimposed virtual rings.

iFLY flyers can rack up points and compete against friends (or themselves, by beating their last high score), creating an all-encompassing indoor skydiving experience that doubles as a scorable sport for experienced flyers and beginners alike. 

“It’s not only about changing the customer experience,” said Ben Gaddis, President of T3. “We want to empower businesses to significantly drive revenue and stay competitive in the digital age.”

By leveraging technology like augmented and virtual reality, T3 aims to attract new iFLY customers without making any changes to the fellow Austin company’s infrastructure or adding significant capital investment.

“T3 is at the forefront of what iFLY wants to achieve, leveraging the latest technology to offer new products to our flyers, deepening customer engagement and improving our core experience,” said Mason Barrett, Director of Product Development at iFLY. “They’ve added an entirely new layer of fun, challenge and competition for our flyers, and they’ve done it using a technology that’s really present in the public consciousness.”

T3 has been creating and innovating with iFLY since 2016. The agency, known for innovation across numerous industries, has worked with brands like Staples to create an AI-powered Easy Button and has integrated voice and AI within various Allstate projects, including Good Hacks and QuickTrip.  


About iFLY Indoor Skydiving

Austin-based iFLY Holdings, LLC., is the world leader in design, manufacturing, sales and operations of wind tunnel systems for indoor skydiving. The company has flown more than 9,000,000 people in a dozen countries and at sea since launching the modern vertical wind tunnel industry in 1998. iFLY has more than 60 facilities operating worldwide with 28 wholly-owned in the US and has significant growth plans across the globe in the next 24 months. iFLY supports and utilizes the safety and training guidelines set out by the International Bodyflight Association (IBA) to ensure safety and progression of the sport of indoor skydiving. For more information on iFLY, visit www.iflyworld.com or follow us on Facebook, Instagram and YouTube.

About T3

T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 supports Fortune 200 clients, including Allstate, UPS, 7-Eleven, Capital One, Pizza Hut and Staples.