Mongolian Concepts Appoints T3 as New Agency Partner

AUSTIN, Texas—October 25, 2018—T3, the Austin-based innovation agency, has been selected by national restaurant operator Mongolian Concepts to develop a responsive web design for Genghis Grill® that creates a branded online ordering and loyalty experience. This new partnership will leverage T3’s Restaurant Accelerator, a proprietary platform that combines the agency’s best-in-class customer experience and loyalty practice into a nimble technology solution.

Founded in 2017, Mongolian Concepts joined the Genghis Grill, bd’s Mongolian Grill® and Flat Top Grill® brands under a unified umbrella. The restaurant group sought an agency partner with deep experience in utilizing customer data in an intelligent and meaningful way to provide fans with a personalized online ordering experience with integrated loyalty functionality.

“We selected the T3 team because of their extensive experience in leveraging technology and customer insights to combine our loyalty and online ordering platforms into one seamless digital experience,” said Doug Willmarth, Chief Marketing Officer. “They have the full capability we needed – technical know-how, usability insights, and beautiful creative execution – to bring our brand and unique product experience to life online.”

Armed with its Restaurant Accelerator, and driven by a mobile-first approach, T3 will develop a structure for both design and technology that Mongolian Concepts can replicate across its restaurant brands.

“The natural compatibility between Mongolian Concepts and T3 is clear – we are thrilled to be partnering with a team who is dedicated to innovating the way they engage with consumers to drive the business forward,” said Ben Gaddis, T3 President.

The addition of Mongolian Concepts is part of a year of unprecedented growth for the agency. T3 now has 16 QSR clients on its roster, including Pizza Hut, Cinnabon, Auntie Anne’s, Moe’s Southwest Grill, Torchy’s Tacos, Schlotzsky’s, McAlister’s Deli, Carvel and Hopdoddy Burger Bar.

About T3

T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s) and other clients.

About Mongolian Concepts

Mongolian Concepts restaurant group is the leading build-your-own stir-fry restaurant group owning and franchising over 92 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill is renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests can forge their flavor by creating a bowl filled with exactly what they are craving from over 80 fresh ingredients and flavorful sauces. For more information, visit genghisgrill.com.

Madison Scullin
Marketing Manager, T3