MODERN RESTAURANT REPORT
Consumers want food on demand. In response, most large QSR brands have launched online and mobile ordering, integrated loyalty programs, and delivery options. Is your brand setting the pace or falling behind?
ON-DEMAND EXCELLENCE FOR ALL RESTAURANTS
T3’s Modern Restaurant Marketing report serves up the reasons behind the disruptive trends and growth of dining on demand. Our Dining-On-Demand Maturity Model shows how your brand ranks.
Download the report
We Found Some Interesting Insights Along The Way
of the brands surveyed were not seen as being "successful"
of the brands fell in the middle of the bell curve and were seen as undifferentiated
of consumers do not rely heavily on advertising to inform their decisions
GET YOUR DINING-ON-DEMAND SCORE
Answer six yes/no questions to see how your brand ranks in dining-on-demand maturity and compares to the top 50 QSR/Casual Dining brands by revenue.
The Top 50
The Highest Indexing Brands
Panera BreadSandwiches 4
Panera earned high marks for beginning their own delivery fleet, having online ordering and a great app and loyalty experience. They achieved the top score because, like Domino’s, they show a penchant for innovation. Most recently, they innovated on the in-store ordering experience—allowing patrons to order from their table and have it brought directly to them.
Domino’s not only has the largest “digital delivery order” share (beating aggregators like GrubHub and Seamless), but has innovated the whole pizza category by being the first to release a comprehensive order tracker and expanded delivery functionality to smart speakers, TVs, Apple Watches and more. They also continually upgrade the ordering and tracking experience in both fun and useful ways.
Pizza HutPizza 3.75
Pizza Hut, a leader in delivery for years, now offers all the on-demand convenience we looked at. Additionally, their food partnerships give consumers access to desserts which were generally not easily deliverable.
Papa John’sPizza 3.75
Papa John’s, following the same trends, offers all on-demand convenience with a loyalty program that offers the most redemption options.
Chipotle rivals Panera becoming a leader in on-demand dining with a speedy ordering, pickup or 3rd party delivery process.
El Pollo LocoChicken/Mexican 3.75
El Pollo Loco emphasizes loyalty but provides an intuitive ordering process and in-app payment.
Jimmy John’sSandwiches 3.5
Jimmy John’s has always been about speed to meet the customer desire for food as fast as possible. While they don’t have a true digital loyalty program, the speed at which customers can order online and get their sandwich delivered is surely driving their success, and why customers keep coming back.
Boston MarketChicken 3.5
Boston Market is keeping pace as one of the most advanced restaurants in on-demand by recently introducing delivery in addition to an established pickup and ordering process.
White CastleBurgers 3
White Castle has had a cult-like following for years. However, they know that loyalty is earned through a focus on their consumers. They’ve built an app and loyalty program, online order ahead, partnered with delivery services from GrubHub and Doordash, and even tested drone-based burger delivery (though we’re pretty sure that was a stunt).
See All 50