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MODERN RESTAURANT REPORT

Consumers want food on demand. In response, most large QSR brands have launched online and mobile ordering, integrated loyalty programs, and delivery options. Is your brand setting the pace or falling behind?

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ON-DEMAND EXCELLENCE FOR ALL RESTAURANTS

T3’s Modern Restaurant Marketing report serves up the reasons behind the disruptive trends and growth of dining on demand. Our Dining-On-Demand Maturity Model shows how your brand ranks.

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Download the report

We Found Some Interesting Insights Along The Way

%

of the brands surveyed were not seen as being "successful"

%

of the brands fell in the middle of the bell curve and were seen as undifferentiated

%

of consumers do not rely heavily on advertising to inform their decisions

GET YOUR DINING-ON-DEMAND SCORE

Answer six yes/no questions to see how your brand ranks in dining-on-demand maturity and compares to the top 50 QSR/Casual Dining brands by revenue.

The Top 50

The Highest Indexing Brands

Sandwiches

Panera Bread

Sandwiches 4
+

Panera earned high marks for beginning their own delivery fleet, having online ordering and a great app and loyalty experience. They achieved the top score because, like Domino’s, they show a penchant for innovation. Most recently, they innovated on the in-store ordering experience—allowing patrons to order from their table and have it brought directly to them.

Pizza

Domino’s

Pizza 4
+

Domino’s not only has the largest “digital delivery order” share (beating aggregators like GrubHub and Seamless), but has innovated the whole pizza category by being the first to release a comprehensive order tracker and expanded delivery functionality to smart speakers, TVs, Apple Watches and more. They also continually upgrade the ordering and tracking experience in both fun and useful ways.

Pizza

Pizza Hut

Pizza 3.75
+

Pizza Hut, a leader in delivery for years, now offers all the on-demand convenience we looked at. Additionally, their food partnerships give consumers access to desserts which were generally not easily deliverable.

Pizza

Papa John’s

Pizza 3.75
+

Papa John’s, following the same trends, offers all on-demand convenience with a loyalty program that offers the most redemption options.

Mexican

Chipotle

Mexican 3.75
+

Chipotle rivals Panera becoming a leader in on-demand dining with a speedy ordering, pickup or 3rd party delivery process.

Chicken/Mexican

El Pollo Loco

Chicken/Mexican 3.75
+

El Pollo Loco emphasizes loyalty but provides an intuitive ordering process and in-app payment.

Sandwiches

Jimmy John’s

Sandwiches 3.5
+

Jimmy John’s has always been about speed to meet the customer desire for food as fast as possible. While they don’t have a true digital loyalty program, the speed at which customers can order online and get their sandwich delivered is surely driving their success, and why customers keep coming back.

Chicken

Boston Market

Chicken 3.5
+

Boston Market is keeping pace as one of the most advanced restaurants in on-demand by recently introducing delivery in addition to an established pickup and ordering process.

Burgers

White Castle

Burgers 3
+

White Castle has had a cult-like following for years. However, they know that loyalty is earned through a focus on their consumers. They’ve built an app and loyalty program, online order ahead, partnered with delivery services from GrubHub and Doordash, and even tested drone-based burger delivery (though we’re pretty sure that was a stunt).

See All 50

Sandwiches

Jason's Deli

Sandwiches 3.75
Sandwiches

Subway

Sandwiches 2.75
Mexican

Taco Bell

Mexican 2.75
Chicken

Chick-fil-A

Chicken 2.75
Burgers

Sonic

Burgers 2.75
Chinese

Panda Express

Chinese 2.75
Burgers

Steak ’n Shake

Burgers 2.75
Sandwiches

Jersey Mike's

Sandwiches 2.75
Mexican

Qdoba

Mexican 2.75
Mexican

Moe's SW Grill

Mexican 2.75
Sandwiches

Firehouse Subs

Sandwiches 2.75
Sandwiches

McAlister's Deli

Sandwiches 2.75
Noodles

Noodles & Co

Noodles 2.75
Smoothies

Jamba Juice

Smoothies 2.75
Burgers

McDonald's

Burgers 2.5
Burgers

Wendy's

Burgers 2.5
Sandwiches

Arby's

Sandwiches 2.5
Pizza

Little Caesars

Pizza 2.5
Burgers

Five Guys

Burgers 2.5
Chicken

Wingstop

Chicken 2.5
Burger/Coffee

Tim Hortons

Burger/Coffee 2.5
Chicken

Zaxby's

Chicken 2.25
Pizza

Papa Murphy's

Pizza 2.25
Coffee

Starbucks

Coffee 2
Coffee

Dunkin' Donuts

Coffee 1.75
Burgers

Dairy Queen

Burgers 1.75
Burgers/Dessert

Culver's

Burgers/Dessert 1.75
Mexican

Del Taco

Mexican 1.75
Pretzels

Auntie Anne's

Pretzels 1.75
Burgers

Burger King

Burgers 1.5
Burgers

Carl Jr. Hardees

Burgers 1.5
Ice Cream

Baskin-Robbins

Ice Cream 1.5
Chicken

KFC

Chicken 1.25
Burgers

Jack in the Box

Burgers 1.25
Chicken

Bojangles’

Chicken 1.25
Chicken

Church's Chicken

Chicken 1.25
Seafood

Captain D's

Seafood 1.25
Chicken

Popeyes

Chicken 1
Burgers

Checkers Rally's

Burgers 1
Burgers

Whataburger

Burgers .75
Burgers

In-N-Out Burger

Burgers 0