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Loyalty programs are nothing new. We all have a punch card buried somewhere deep inside our wallet awaiting that final punch to unlock the 1 free sno-cone or dry cleaning achievement.
However, we all know wallets are going out of style one day at a time. We’re seeing a rapid decline in people willing to accept a physical punch card at the checkout line or accept a loyalty program they have to keep up with personally.
That’s why more companies are choosing to evolve their loyalty programs into instantaneous, accessible, and rewarding programs for consumers.
Enter the Mobile Loyalty Programs.
Here at T3, we’ve developed a couple mobile loyalty programs over the years and continue to work heavily with businesses on new loyalty program opportunities.
While each loyalty program for each company should be as different and unique as that business, the consumer data surrounding these mobile loyalty programs is consistent–people want them to be simple and rewarding. Period.
In this new blog series, we’ll explore what we see as the main areas of mobile loyalty and discuss why and how businesses should enter themselves into the mobile loyalty program race.