Whether they’re signing a petition or clicking the “buy” button, Sarah Hoffman has spent the last decade analyzing what motivates people to take action. She started her career advocating for reproductive rights at the National Women’s Law Center and Planned Parenthood. For the last several years she has been working at agencies strategizing, planning and creating content for brands like Nestlé, Auntie Anne’s and UPS. When she’s not at work, she can be found on a hiking trail, at a new restaurant or volunteering with local students.
Interests: Being a mentor to young women, helping young women navigate the workplace, practicing empathy and kindness in the workplace, building client relationships, volunteering and giving back to the community, social and media strategy