Lee’s healthy disregard for anything conventional has served him well in guiding T3 through it growth and a constantly-changing communications landscape.
A natural strategist, Lee is always on the prowl for great ideas, new ways to innovate and more precise ways to measure success. His passion for technology, data and the future pushed T3 into digital advertising, emerging media and advanced analytics well ahead of the curve.
Clients have learned the wisdom of asking Lee what’s around the corner. When not searching for the next big thing, he’s getting his hands dirty as a Texas Longhorn rancher at the Gaddis’ Double Heart Ranch in the Texas Hill Country. His land management program has restored the natural prairie and grasses, creating improved grazing lands and habitat for native wildlife.