T3 on Twitter
For those of you not familiar with SMWi, I don’t blame you. This is actually the first year we’ve ever done it here in Austin, TX. To paraphrase some dude I overheard on the street, “Social Media Week is basically like a SXSW for social nerds.”
The Connections team here at T3 had 3 days to soak up a ton of that nerdy social knowledge and what stood out to us the most was the conversation across multiple panels on the subject of building brand advocacy. These are our favorite takeaways:
Influencer marketing isn’t anything new, but the landscape is rapidly evolving as both users and influencers become more savvy. To keep up with this evolution, there are a few things to keep in mind:
Personal connections are what drive users to take action. To get to that personal level, you have to listen to your users and truly build an understanding of their passion points.
You may have a million followers on your brand’s Facebook page—but this number is meaningless if your customers don’t feel connected to you. Connections build loyalty, and loyalty builds referrals and evangelism.
The key to successful crisis management is pre-crisis planning. How you manage your brand on social and communicate with your audience during a brand crisis is crucial to brand reputation. Here are a few takeaways that can help build trust amongst your key audiences during these difficult times:
Katie Kahler is a Connections Strategist at T3.