Microsoft: Windows Phone 7 Analytics

As Microsoft unveiled its new Windows Phone 7 OS in February 2010 at Barcelona’s Mobile World Congress, the company was confidently dialed in to key social networks and poised to manage and react, courtesy of T3 analytics. Working behind the scenes for months prior to the launch, T3 analytics had refined and managed a progressive social monitoring platform to measure the Windows Phone 7 impact.  

T3’s analysis helped Microsoft anticipate and predict customer behavior, set goals and measure success prior to device availability. Partnering with Nielsen, T3 analytics examined historical data and benchmarks from competitive brand launches to help Microsoft make decisions and impact buzz and sentiment based on best practices and informed insights. Post-release, performance tracking shifted with the brand strategy to support sales and analyze consumer mindshare.
 
While other social media experts reactively monitored branded media content, T3 targeted both immediate and long-term strategy by:
- Providing insight into the timing of announcements
- Identifying advocates
- Supporting marketing to understand key message uptake and reception of product
- Uncovering the social “health” of competition in comparative discussions
- Discovering the most valuable social channels for marketing initiatives
- Understanding discussions about Windows Phone in relation to partners (OEMs, carriers, developers)
 
As much as our work with Microsoft has revealed, there is still plenty left to follow as Windows Phone 7 evolves in this vibrant, quick-changing smartphone marketplace. T3 analytics will be there to help deliver on its promise.

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.