JCPenney: Fantasy Men
Fantasy football fans on ESPN.com were the target of this online video campaign for JCPenney. The online ads encouraged men to watch videos that captured the essence of what it means to be a rabid fantasy football fan.
Fantasy football fans on ESPN.com were the target of this online video campaign for JCPenney. The online ads encouraged men to watch videos that captured the essence of what it means to be a rabid fantasy football fan.
