T3 | The Think Tank

UPS

The world’s largest package delivery company, UPS has engaged T3 on a number of complex and wide-ranging digital projects. T3 helped launch the company’s New Logistics campaign by designing and developing mobile, iPad and social media platforms; introduced the company’s Healthcare Logistics solutions to a global audience; spearheaded a global UPS Earth Day campaign; designed and developed UPS’s first corporate blog; produced the UPSCapital.com site; and created the engaging UPSRegifter.com site to help deliver season’s greetings.

UPS: Earth Day Campaign

Putting their commitment to sustainability in action, in 2009, UPS became the first small package carrier to offer carbon offsetting to U.S. consumers. For Earth Week 2010, UPS offered customers a free trial of this service.

T3 developed an e-mail campaign and created enhancements to promote this offer and show consumers how to use UPS carbon neutral shipping.

Capabilities

  • E-mail, Web Architecture & Development

Stats

3.94 billion  Total packages delivered in 2009. Source: UPS Annual Report

UPS: UPS Capital Website

For the redesign of UPSCapital.com, we put the spotlight on their full range of financial and trade risk management products and how they help businesses along every step of the supply chain.

International trade may be complex, but what UPS Capital does is simple: They make international trade work.

Capabilities

  • Analytics, Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

UPS: We Love Logistics

T3 designed and developed mobile, iPad, and social properties to support UPS’s new global brand campaign — launched in September 2010.

The mobile and iPad sites are an extension of thenewlogistics.com site created by Ogilvy New York. T3 utilized assets provided by Ogilvy to develop, architect and design the mobile and iPad sites. 

For social, T3 created the UPS Facebook page and YouTube brand channel. We work closely with UPS to craft content and build strategy to continue the ongoing conversation about logistics.

Capabilities

  • Mobile, Social, Web Architecture & Development

Stats

26.2 million daily online tracking requests. *UPS Annual Report

UPS: UPS European Tour Website

T3 redesigned the UPS European Tour Website to support the 2011 Tour and UPS brand ambassadors. Users can join the conversation and enjoy a behind-the-scenes pass to UPS sponsored European Tour golf events around the world with the latest leaderboard standings, UPS golf ambassador blogs, helpful videos, logistics of the Tour and more.

With the integration of social networks, like Twitter and Facebook, it's never been easier or more exciting to follow UPS on the big Tour.

Capabilities

  • Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

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