T3 | The Think Tank

Mobile Loaves & Fishes

To highlight homelessness and tap into the power of mobile giving, T3 created a unique and daring “I Am Here” campaign for Mobile Loaves & Fishes, a social outreach ministry for homeless Americans. Our efforts centered around putting a homeless man on a billboard, an event that was picked up by the national media and resulted in donations that ultimately helped a featured couple move into a home and reconnect with an estranged daughter. PSAs and PR amplified the buzz, sending potential donors online for more information.

Mobile Loaves & Fishes: I Am Here

The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.

The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.

Capabilities

  • Media, Mobile, Social, Traditional, Video, Web Architecture & Development

Stats

300+ million Users currently accessing Facebook through their mobile devices. *Facebook Statistics

Awards

  • OMMA Awards: Best Integration Cross Platform, and Best Charity/Non-profit
  • Media Magazine Creative Media Awards: Best in Show

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AUSTIN

1801 N. Lamar
Austin, TX 78701

Main: 512-499-8811

NEW YORK

126 Fifth Avenue
15th Floor
New York, NY 10011

Main: 212-404-7045

SAN FRANCISCO

500 Washington
Suite 200
San Francisco, CA 94111

Main: 415-983-0815

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