Mobile Loaves & Fishes
To highlight homelessness and tap into the power of mobile giving, T3 created a unique and daring “I Am Here” campaign for Mobile Loaves & Fishes, a social outreach ministry for homeless Americans. Our efforts centered around putting a homeless man on a billboard, an event that was picked up by the national media and resulted in donations that ultimately helped a featured couple move into a home and reconnect with an estranged daughter. PSAs and PR amplified the buzz, sending potential donors online for more information.
Mobile Loaves & Fishes: I Am Here
The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.
The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.
- Media, Mobile, Social, Traditional, Video, Web Architecture & Development
- OMMA Awards: Best Integration Cross Platform, and Best Charity/Non-profit
- Media Magazine Creative Media Awards: Best in Show