The Macallan is a luxury brand of single-malt scotch whisky. T3 partnered with The Macallan to create and manage an e-mail loyalty program and build a database of discerning customers. The highly polished relationship e-mail program upholds and extends the company’s unwavering commitment to craftsmanship and unrivaled reputation among whisky connoisseurs. The e-mails and landing pages foster loyalty and devotion to the brand by speaking to the product’s exclusivity and the company’s unique partnerships.
The Macallan, a luxury brand of single malt Scotch whiskey, has a marketing program based upon the premise of “shaking hands and drinking drams.” At the heart of the program is a series of brand tastings, master classes and exclusive membership events undertaken by The Macallan Brand Ambassadors.
T3 was tasked to build a database and continue the dialog with this discerning customer base. Results have been phenomenal, with click-through and open rates soaring beyond expectations.
- Analytics, E-mail, Web Architecture & Development