Livescribe’s breakthrough products are fundamentally changing the way people capture, access and share information. Its platform includes a smartpen, dot paper, smartpen applications, desktop software, an online community and development tools. T3 created integrated launch and holiday campaigns to support the company’s Echo™ smartpen. T3’s work includes strategy, media and creative, including web videos, contextually relevant rich-media units, publishing partnerships, point-of-sale materials, Pandora skins and in-app iPad advertising.
Livescribe: Echo Smartpen Launch
Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.
To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.
- Analytics, Media, Online Advertising, Video