JCPenney: Young Moms 2010

New look. New year. Who knew! It was JCPenney’s tagline and mantra in 2010, especially as they sought to show part of their audience — mothers of young children — that the store wasn’t just the place to go for kids’ dressy clothes, but also for everyday style, furniture and accessories.

Through fun lifestyle photography and children’s fashion tips, T3 helped change their perceptions — reminding moms that JCPenney had everything they needed at all the right prices.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Back to School 2010

It’s back-to-school time — and the teens are in control. In control of the school. In control of the school picture-day photo shoot. And in control of their style.

Through a series of unexpected digital experiences, T3 showed how JCPenney can help teens create, express and share their personal style.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Holiday 2010

It’s a universal holiday problem — how do you find the perfect gift at the perfect price? And with the stress of buying for lots of loved ones, how do you find the time to gift thoughtfully?

T3 answered, positioning JCPenney as the place for gifting inspiration on any budget. Shoppers were encouraged to engage with ads for surprising reveals and suggestions — allowing them to find a present for everyone on their list.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: MNG by Mango Launch

Youthful and sophisticated — the launch of MNG by Mango was a new look for JCPenney, with European runway-inspired pieces targeted to the fashion-forward career woman.

As JCPenney renovated their stores across the country to create a boutique-like experience for the line, T3 extended that feel into the digital space with placements crafted to reflect its assertive, fashion-forward look.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Holiday Facebook Application

T3 developed a robust Facebook application where JCPenney fans could go to explore the holiday collection, tell their stories of joy and share with friends via social networking. Fans could also ask the Gift Guru for gift recommendations based on their Facebook friends' profile information.