Ford
Ford Motor Company, a global automotive industry leader, charged T3 with developing two innovative video training experiences within their Ford Dealer Connection intranet. T3 created FordTube, a video site that delivers training and product information to 50,000 company and dealership employees. The site allows staff to upload, view, comment on and rate training videos. We also produced “Countdown: Fiesta”, a 14-part video series that combined training, entertainment and social media to raise awareness for the new Ford Fiesta.
Featured Work
Ford: Fiesta Dealer Training Program
The 2011 Ford Fiesta was introduced with an innovative social media program that started more than a year before the car hit showrooms. To get dealers ready in advance, T3 developed Countdown: Fiesta, a 14-part video series that combined training, entertainment and social media.
Our insight: Training is boring.
Our solution: Mix information, sketch comedy, online contests and mobile alerts to talk about the new Fiesta in a completely new way.
Capabilities
- Mobile, Social, Video, Web Architecture & Development
Stats
Ford: FordTube
T3 created a YouTube-like experience called “FordTube” within the Ford Dealer Connection intranet for the retailer education and training staff at Ford.
It is used to provide training videos to dealership employees, as well as support video sharing between dealerships. It allows users to upload, view, comment on and rate videos. The site is available only to Ford employees and Ford dealership employees.
Capabilities
- Mobile, Web Architecture & Development
Stats
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