T3 | The Think Tank

ConocoPhillips Lubricants

ConocoPhillips Company is the fourth largest U.S. lubricants supplier, with four premier brands—Conoco, Phillips 66, Kendall and 76—that reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction. As its lead agency, T3 has launched new products and created print and digital campaigns, 3-D microsites, direct mail, social media programs, tradeshow materials, videos and a unified site experience for the lubricants company.

ConocoPhillips: Kendall Motor Oil

Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium®, created an opportunity to reinvigorate this icon.

To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.

Capabilities

  • Media, Social, Traditional, Video, Web Architecture & Development

Stats

40,141,000  Number of U.S. adults that change their own motor oil. Source: MRI Doublebase 2010

Awards

"Metal on Metal" Video
  • 2010 Silver ADDY® Award, National
  • 2010 Silver ADDY® Award, District
  • 2010 Gold ADDY® Award, Houston

ConocoPhillips: Heavy Duty Engine Oil

With the first launch of exclusive new technology, Liquid Titanium®, in heavy-duty engine oils, we defined and visualized the protective strength of the new oil additive using engine enemies to represent the leading causes of engine breakdown.

Capabilities

  • Media, Traditional, Web Architecture & Development

Stats

40,141,000  Number of U.S. adults that change their own motor oil. Source: MRI Doublebase 2010

ConocoPhillips Lubricants: Website

In 2002, Phillips Petroleum Company merged with Conoco Inc. to become ConocoPhillips Company. Pioneering leaders and groundbreaking product lines have helped ConocoPhillips Lubricants evolve into the fourth largest lubricants supplier in the U.S.

Four premier brands reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction.

Capabilities

  • Analytics, Web Architecture & Development

Stats

40,141,000  Number of U.S. adults that change their own motor oil. Source: MRI Doublebase 2010

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AUSTIN

1801 N. Lamar
Austin, TX 78701

Main: 512-499-8811
Fax: 512-499-8552

NEW YORK

126 Fifth Avenue
15th Floor
New York, NY 10011

Main: 212-404-7045
Fax: 212-404-7049

SAN FRANCISCO

500 Washington
Suite 200
San Francisco, CA 94111

Main: 415-983-0815
Fax: 415-362-6967

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