Social Business – An Agency's Secret Weapon
T3’s Gay Gaddis discusses the agency’s use of social business software to build a collaborative culture and drive business on Adweek.com
ON THE BLOG
The Value of Content
With the rise of sites like Twitter that boast real-time updates and breaking news (albeit some sources may not be credible), will consumers be willing to pay for content? A Pew survey says 82% say no. I feel like I’ve been having this conversation a lot recently – are people willing to pay for content? Sadly, [...]
Crowd-sourcing to the rescue
We believe there’s wisdom in crowds, but turning crowd-sourcing into a viable business model is a challenge as yet unanswered. Twitter, Gowalla and Foursquare are getting there, but a sparsely funded non-profit project, Ushahidi, is the one breaking new ground in harnessing the power of the masses. Ushahidi, which means “witness” in Swahili, was started by [...]
