Consolidation time.
Ben Gaddis discusses how consolidation will play out in the mobile marketing space on AdAge.com.
ON THE BLOG
Power I: All About You
If you start seeing an unfamiliar “i” icon next to online banner ads in the months to come, take note: it’s all about you. Voluntary adoption of this industry-standard icon by advertisers is designed to fend off privacy regulations while helping consumers understand how advertisers use Web surfing history and demographic profiles to serve up [...]
Navigation To Go
Generation gaps are getting shorter and shorter. Add gestural navigation to the list of generation partitions. Soon, your 25-year-old co-worker will be grousing about teenagers making fun of people who insist on using a mouse and keyboard. Don’t laugh. The moment may not be all that far off. Where we are. It’s difficult for many people to get [...]
