Consolidation time.
Ben Gaddis discusses how consolidation will play out in the mobile marketing space on AdAge.com.
ON THE BLOG
The Mobile Upfront
This past year has been historic for mobile, with the rise of Android, the explosion of apps and the sheer volume of people flocking to the Mobile Web. Yet the most exciting development has been watching mobile “grow up.” This is the first year that we have seen brands truly embrace the idea of mobile [...]
Power I: All About You
If you start seeing an unfamiliar “i” icon next to online banner ads in the months to come, take note: it’s all about you. Voluntary adoption of this industry-standard icon by advertisers is designed to fend off privacy regulations while helping consumers understand how advertisers use Web surfing history and demographic profiles to serve up [...]
