T3 at SXSW 2010

2010 T3 SXSWi Workshop

T3 will be hosting a three-hour workshop at the 2010 South by Southwest Interactive Festival on Monday, March 15. The workshop, "Mobile Development Across Platforms", will kick off at 9:30 a.m. in Ballroom F of the Austin Convention Center, featuring senior-level executives from Pandora, Adobe and Big In Japan, Inc.

Session 1 : Porting your App the Right Way: 9:30am in Ballroom F

Speaker: Rylan Barnes, Co-Founder, ShopSavvy

Overview: With mobile apps becoming a dime a dozen these days, its easy to want to rush the process of bringing your application to a new platform. In this session we'll talk about the ups and downs of taking a single-platform mobile app and making it cross-platform and how, with some simple tips and tricks, you can make sure that new version of your app is not just a port, but something that can stand on it's own as a great application.
Session 2 : Best Practices for Contextual Applications: 11:00am in Ballroom F

Speaker: Kevin Hoyt, Group Manager of Platform Evangelism, Adobe , Inc.

Overview: The once-hyped idea of a unification device seems to have faded away as we now interact with content across more devices than ever before. From your DVR to your smartphone, from your game console to your nightstand, devices take a myriad of form factors. The only question left then is how to develop for all those different screens to maximize your reach. In this session we'll review the technology trends impacting application development, look at companies already embracing the challenge, and set out best practices considerations for design and development of cross-platform delivery.
Session 3 : How Pandora Navigated the Smartphone Seas: 12:30pm in Ballroom F

Speaker: Tom Conrad, CTO, Pandora

Overview: Pandora dipped its toe in the mobile waters for the first time three years ago. After experimenting with dozens of "feature phone" implementations in partnership with Sprint and AT&T for over a year everything changed with the launch of Pandora for iPhone. With 50 million listeners, Pandora quickly turned their attention to bringing Pandora to BlackBerry, Palm, and Android. Come hear Pandora CTO and head of product Tom Conrad talk about the decisions they made as they placed these bets, the development challenges posed by simultaneous delivery on four operating systems, and the results platform by platform.