T3's Witt Shares Quark Publishing Success at Seybold Conference

T3 Digital Asset Manager Denise Witt captivated a Seybold San Francisco 2003 Conference audience recently with a discussion on how the Austin-based marketing firm uses Quark's Digital Media System™ to transform productivity levels.

Witt's presentation, "Quark Content Manager ROI and T3 (The Think Tank)," focused on how T3 has implemented a ground-breaking Quark system to produce 300 percent more work in the same number of man-hours and with fewer staff. T3 produces for a Fortune 100 client 12 million catalogs each month with up to 44 different versions per cycle. The company has reduced overall costs by 50 percent while increasing response rates.

"Quark Content Manager has transformed the way we work," said Witt. "The system helps us give clients significantly more for their dollar through time savings and increased productivity. We can now locate an entire catalog's images in the time it used to take us to locate the images for a single spread."

T3 was the first implementation of QuarkDMSô and the Quark Publishing System in the U.S. The system helps T3 create a central repository of content and images that can be used in any marketing medium, and provides an interface for clients to access the content from anywhere in the world.

About T3

T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.

Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.